Irma Martinez is considered to be one of the most influential personalities in the Hispanic community, according to magazines Poder and People in Español. She began her career as a fashion stylist over 20 years ago at a time when being a fashion stylist wasn’t even known as such, which is why she’s recognized as a pioneer in her field in the Latin market.

From that moment on, Irma understood the importance of image as a means of communication and that’s why she began working with leading figures in the entertainment world. Her portfolio includes not only the “big names” in the industry, such as Sofia Vergara, Shakira, Ricky Martin, Enrique Iglesias, Daisy Fuentes, Eva Longoria and Gloria Estefan, but also “big brands” such as Colgate, Toyota, Got Milk, Pepsi and AT&T.

In 1996 she founded Trendy Inc., a company that offers production services to the entertainment and lifestyle industries from a state-of-the-art studio in Miami. Constantly innovating, she has developed several content and social media platforms, such as The Trendy Post blog, the series of video tips Modalista and Fashion Forward, and more recently Trendy Spots, sponsored by MasterCard.

As a result of her long-standing career and recognizability, Irma has been recently chosen for Target’s Dream in Color campaign and Procter & Gamble’s Orgullosa campaign. She is currently the spokesperson for Procter & Gamble’s Have You Tried This Yet? campaign for the Hispanic market, as well as for Mayor’s luxury jewelry.