IRMA

Irma Martinez

About Me

Press

That's Life

December 2010

People

2010

PODER

2011

Miami Herald

May 2012

Nuevo Día

March 2010

Plum Magazine

Hispanic Executive

August 2012

About Me

Irma Martinez is considered to be one of the most influential personalities in the Hispanic community, according to magazines Poder and People in Español. She began her career as a fashion stylist over 20 years ago at a time when being a fashion stylist wasn’t even known as such, which is why she’s recognized as a pioneer in her field in the Latin market.

From that moment on, Irma understood the importance of image as a means of communication and that’s why she began working with leading figures in the entertainment world. Her portfolio includes not only the “big names” in the industry, such as Sofia Vergara, Shakira, Ricky Martin, Enrique Iglesias, Daisy Fuentes, Eva Longoria and Gloria Estefan, but also “big brands” such as Colgate, Toyota, Got Milk, Pepsi and AT&T.

In 1996 she founded Trendy Inc., a company that offers production services to the entertainment and lifestyle industries from a state-of-the-art studio in Miami. Constantly innovating, she has developed several content and social media platforms, such as The Trendy Post blog, the series of video tips Modalista and Fashion Forward, and more recently Trendy Spots, sponsored by MasterCard.

As a result of her long-standing career and recognizability, Irma has been recently chosen for Target’s Dream in Color campaign and Procter & Gamble’s Orgullosa campaign. She is currently the spokesperson for Procter & Gamble’s Have You Tried This Yet? campaign for the Hispanic market, as well as for Mayor’s luxury jewelry.

instagram


instagram


facebook

pintrest


twitter

irmastyle @irmastyle
A pesar de nacer en Londres esta it-girl se convirtió en toda una fashion icon parisina!! #TheTrendyReport http://t.co/34S2ppI9Wq 
Desde el 2011 este #trend no muestra señales de desaparecer!! Adivinas cuál es... http://t.co/YN1riIM0WJ 
Te enteraste? @hmusa y @AlexanderWangNY realizaran una colección cápsula que muy pronto podrás comprar! http://t.co/PLO1GwukJ9 
Que buen fitting!!RT @GUSTAVO_ARANGO: Excelente reunión @irmastyle ... Ya estamos a solo un paso para los @LatinBillboards! Un gusto verte! 

youtube

Book

Photo: Omar Cruz

Photo: Gio Alma

Photo: Gio Alma

Photo: Omar Cruz

Photo: Omar Cruz

Photo: Omar Cruz

Photo: Jesus Cordero

Photo: Omar Cruz

Photo: Gio Alma

Photo: Omar Cruz

Photo: Omar Cruz

Photo: Kike San Martin

Photo: Kike San Martin

Photo: Omar Cruz

Photo: Omar Cruz

Photo: Omar Cruz

Photo: Omar Cruz

Photo:

Photo: Omar Cruz

Photo: Omar Cruz

Photo: Omar Cruz

Photo: Omar Cruz

Photo:

Photo:

Photo:

Photo:

Photo:

Photo:

Photo:

Photo:

Photo:

Photo:

Photo:

Photo:

Photo: Alejandro Sanz for People en Español

Photo:

Photo:

Photo:

Photo:

Photo:

Photo:

Photo:

Brands

“I like to create high-impact images which in turn produce unforgettable memories because, ultimately, everything revolves around identity and recognition. Whether I’m working on the cover of an album, on a music video, on an editorial shoot, on a commercial or a live show, I know I have only one second to captivate [the audience] and create a connection… That is my mission.”

Tide & Downy Total Care

"We always talk about fashion but very little about how to care for garments that allow us to project an image of success through our look. We achieved this goal with the Tide and Downy Total Care campaign."
Through workshops and media tips, Irma shared with many women the secrets to creating a winning image by establishing their own style through a well-kept wardrobe based on their individual lifestyles.

Got Milk?

"I’ve participated in almost all the Got Milk ads in recent years, so when they called me to participate in a campaign to help encourage good nutrition in adolescents, being a mother as well as a stylist, I didn’t hesitate at all."
Irma was selected as the spokesperson of the Got Milk campaign and Seventeen magazine to choose "The Next 9 Milk-Mustache Stars" to promote an active and healthy lifestyle among teens.

Degree

"This campaign with Shaila Durcal was so real that it looked like a behind-the-scenes documentary... The approach was so creative and it was perfectly designed for the launch of a product that really got people talking."
When Degree was launching its new line of fragrances, Shaila Durcal and Irma participed in a series of ads showing her preparation for a red carpet event, thus presenting the fragrance as an essential element for the desired look.

Orgullosa for P&G

"I am proud of being a woman and being Latina, and this campaign from Procter & Gamble was an opportunity to communicate to other Latinas in the country that 'yes, you can'. Along with the other spokespersons for the campaign, I hope that our messages have an impact. I am grateful to P&G for this opportunity."
Through a video testimonial, Irma told her story of coming to America and becoming a successful professional, proving that she is "una mujer con la falda bien puesta”.

Procter & Gamble

"I had worked with P&G as a stylist but never as a spokesperson. The Have You Tried This Yet? campaign was an opportunity to communicate the entire innovation process that lies behind each of the brands, venturing into fields beyond fashion."
This campaign included a social media initiative through Irma’s Twitter account, as well as live events where people could interact with specialists in each brand.

Target

"Having participated in Target’s Dream in Color campaign has been one of the highlights of my career, not only because it allowed me to share my success story in America and inspire many, but because I went from behind the scenes to in the spotlight."
In addition to participating in this campaign alongside Emilio Estefan, Iman and John Legend, Irma has been responsible for presenting the Target collections each season for several years now during the most-watched Hispanic television shows.

Mayor’s

Mayor's developed tutorials in video format with Irma, through which the brand’s clients learn to select and wear accessories as if they were celebrities.
Additionally, Irma selects her favorites each season based on current trends.

Contact

  • Contact

    Telephone
    (305) 438-4244

    Fax
    (305) 438-4243 

    Email
    info@trendyinc.net

  • Location & Directions

    Address
    196 NW 24 Street
    Miami, FL 33127

    Driving Directions

    Map

  • Studio & Production Support

    Inquiries
    studio@trendystudio.net

    Website
    www.trendystudio.net 

    Contact
    Enrique López
    (786) 553-3733

  • Media & Marketing Inquires

    Wardrobe Inquiries
    fashion@trendyinc.net

    Media Inquiries
    media@trendyinc.net

    Marketing Opportunities
    marketing@trendyinc.net

Tide & Downy Total Care

"We always talk about fashion but very little about how to care for garments that allow us to project an image of success through our look. We achieved this goal with the Tide and Downy Total Care campaign."
Through workshops and media tips, Irma shared with many women the secrets to creating a winning image by establishing their own style through a well-kept wardrobe based on their individual lifestyles.

Got Milk?

"I’ve participated in almost all the Got Milk ads in recent years, so when they called me to participate in a campaign to help encourage good nutrition in adolescents, being a mother as well as a stylist, I didn’t hesitate at all."
Irma was selected as the spokesperson of the Got Milk campaign and Seventeen magazine to choose "The Next 9 Milk-Mustache Stars" to promote an active and healthy lifestyle among teens.

Degree

"This campaign with Shaila Durcal was so real that it looked like a behind-the-scenes documentary... The approach was so creative and it was perfectly designed for the launch of a product that really got people talking."
When Degree was launching its new line of fragrances, Shaila Durcal and Irma participed in a series of ads showing her preparation for a red carpet event, thus presenting the fragrance as an essential element for the desired look.

Orgullosa for P&G

"I am proud of being a woman and being Latina, and this campaign from Procter & Gamble was an opportunity to communicate to other Latinas in the country that 'yes, you can'. Along with the other spokespersons for the campaign, I hope that our messages have an impact. I am grateful to P&G for this opportunity."
Through a video testimonial, Irma told her story of coming to America and becoming a successful professional, proving that she is "una mujer con la falda bien puesta”.

Procter & Gamble

"I had worked with P&G as a stylist but never as a spokesperson. The Have You Tried This Yet? campaign was an opportunity to communicate the entire innovation process that lies behind each of the brands, venturing into fields beyond fashion."
This campaign included a social media initiative through Irma’s Twitter account, as well as live events where people could interact with specialists in each brand.

Target

"Having participated in Target’s Dream in Color campaign has been one of the highlights of my career, not only because it allowed me to share my success story in America and inspire many, but because I went from behind the scenes to in the spotlight."
In addition to participating in this campaign alongside Emilio Estefan, Iman and John Legend, Irma has been responsible for presenting the Target collections each season for several years now during the most-watched Hispanic television shows.

Mayor’s

Mayor's developed tutorials in video format with Irma, through which the brand’s clients learn to select and wear accessories as if they were celebrities.
Additionally, Irma selects her favorites each season based on current trends.